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Vintage Cocktails

For a dose of classic American culinary quality with a twist of kitsch, there’s nothing like vintage cookbooks and entertaining guides from the ‘50s.

Those were the days of the after-work cocktail party (no food included!), the impress-the-boss dinner party, and the Cheever-esque, we-owe-the-neighbors patio party—all popular entertainments in post-war suburbia.

We especially like those guides intended for the not-yet (but soon-to-be!) married guys, recently home from the war or just out of college, such as Trader Vic’s Kitchen Kibitzer (Doubleday & Company, 1952) and Esquire’s Handbook for Hosts (Grosset & Dunlop, 1949). These books aimed to help even the most unsophisticated country boy feel like Cary Grant when entertaining the ladies.

We’ve culled a few classic cocktail recipes and present them to you here. Try them out and let us know if they still work to wow the gals (or guys) in your life.

In several of his books, the late Trader Vic (San Francisco’s famed Victor Bergeron, bon vivant and founder of the chain of Polynesian restaurants that still bear his name) wants to convince the fifties male that not only do real men entertain, but it’s also not that complicated.

To this aim, he includes several punch recipes in Trader Vic’s Kitchen Kibitzer, most of which are based on white rums, gin, or vodka, because “at Trader Vic’s,” he writes,” . . the most popular drinks with women are the ones in which you can’t taste the liquor.”

Here are a couple we’ve enjoyed from the chapter, “Why Make Drinking So Complicated?”:

Tiki Punch
[Great for supercharging a summer party! – CF]
(serves 12 to 15)

8 oz. Triple Sec
8 oz. gin
3 oz. fresh lime juice
2 fifths chilled champagne

Mix Triple Sec, gin, and lime juice and pour over large pieces of ice in a punch bowl. Stir and let stand about half an hour. At serving time, add chilled champagne.

Tonga Punch
[Note that in Trader Vic’s words, “This mixture is for an informal, fun-loving group of people, no holds barred.” This one gets things going—guaranteed! – CF]
(serves 16 to 20)

1 qt. orange juice
2 c. lemon juice
Juice of 8 limes
10 oz. orange curaçao
11 qt. Puerto Rican rum
4 oz. grenadine

Mix ingredients in a gallon jug; pour into a punch bowl over chipped ice and stir thoroughly about twenty minutes before serving time. Add large pieces of ice. Float five or six small gardenias.

(From Trader Vic’s Kitchen Kibitzer, 1952, Doubleday & Company, Inc., Garden City, NY)

Esquire’s Handbook for Hosts promises “608 Esquire-tested recipes for the happy home bartender.” Like Trader Vic, Esquire never heard the word “sexist”, and in its “Something for the Girls” section, condemns the girls to syrupy concoctions such as Orange Blossoms and Pink Ladies. But here’s something from the book we think both sexes can agree on:

Racquet Club
[The citrus undertones and higher proportion of vermouth make this a delicious, fruitier martini than the standard. – CF]

Dash of orange bitters
1/2 gin
1/2 vermouth
Orange peel

Unlike today, the martini of the Esquire’s Handbook for Hosts era called only for gin, and even in the driest martinis, the vermouth held its own. Here’s a version of Esquire’s Dry Martini, which an octogenarian we know insists on today whenever she goes bar-hopping:

Dry Martini

1 part vermouth
3 parts gin

Shake with cracked ice in a cocktail shake until well-chilled. Serve with green olive or pearl onion in a cocktail glass.

(From Esquire’s Handbook for Hosts, 1949, Grosset & Dunlap, New York, NY)


Copyright © HEURISTIX 2007. All Rights Reserved

Vintage Entertaining Guides

To hunt for your own vintage cocktail books, two good online book search sources are Alibris iconand ABEBooks. If you're lucky, you’ll might also find these treasured artifacts of suburban anthropology at local used bookstores and yard sales.

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Esquire's Handbook for Hosts

by Esquire (1949)
Alibris icon  

 



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